Intelligence

Insights on AI Visibility

Strategies for the generative web where citations are the new currency of authority.

How Generative Engines Choose What to Cite

LLMs don't crawl the web like Google does. Understanding how they select sources changes everything about content strategy.

High search volume and AI mentions are two different games. Here is what causes the gap and how to bridge it.

In a zero-click world, being cited by an LLM matters more than driving a click. Here is how to measure it.

A repeatable framework for increasing how often your product gets mentioned by AI assistants.

GEO means optimizing content so AI search engines cite your brand. Here is how it works, how it differs from SEO, and how to implement it.

The signals Google uses and the signals LLMs use are fundamentally different. Here is what the divergence means for content strategy.